FCC Sets Dates For Providers to Begin Displaying Broadband Consumer Labels
The FCC has announced dates by which broadband providers must display newly-enacted label requirements. Broadband providers are required to display at the point of sale (online and in-store) clear, easy-to-understand, and accurate information about the cost and performance of broadband services.
For providers with 100,000 or fewer subscriber lines, compliance with the label display requirements1 is required as of October 10, 2024. For providers with more than 100,000 subscriber lines, compliance with the Broadband Label order is required sooner– April 10, 2024. Compliance with the requirement2 to make information in the label available in a machine-readable format is required for all providers as of October 10, 2024.
On November 14, 2022 the FCC adopted the Broadband Label Order.3 A template of the label, pictured herein, sets out formatting and content requirements. The label should include critical information about the provider’s service offerings, including information about pricing, introductory rates, data allowances, performance metrics, and whether the provider participates in the Affordable Connectivity Program. The label requirement applies to all mass-market broadband Internet access service plans, including service providers participating in the E-Rate and Rural Health Care programs, and is the same for both fixed and mobile broadband services. Labels are not required for grandfathered plans that are not offered to new customers, but service providers must archive all labels for two years.